Episode No. 4

The Hidden Benefits of Trade Associations for Networking & Innovation with George Southworth

“Trade associations create a very special, specific, professional community of support. It’s support you all give each other and support the association gives, as well.” — George Southworth

In this episode of Owning Your Legacy, Laurette welcomes colleague George Southworth, executive director of the Flavor and Extract Manufacturers Association (FEMA). George’s extensive experiences as a government programs executive with IBM, a director and regional manager with the National Association of Manufacturers, and now executive director at FEMA have fueled his passion as a leader that drives change, fosters collaboration, and elevates the success of his peers.

Laurette and George explore how their career trajectories unfolded and how to harness the numerous benefits that come with joining trade associations: networking, leadership opportunities, a truly supportive community, and more.

In this episode of Owning Your Legacy:

🦋 The personal and professional benefits of trade associations

🦋 How to choose the best trade association to join

🦋 Leveraging the value of industry experts

🦋 Strengthening your own leadership abilities

🦋 Paying it forward to help future leaders grow