Episode No. 2

A Tortilla Alternative That Makes Consumers Feel Seen

“The amount of information, the access to information that consumers have today—you can find anything that you need. There’s no hiding from consumers. If you try, they will find out. For us, it’s about being transparent. — Andrea Schwenk

In this episode of Owning Your Legacy, Laurette is joined by Andrea Schwenk, the chief marketing officer of Egglife Foods, and Denise Senter, Edlong’s chief commercial officer. Both Andrea and Denise have extensive marketing experience, Andrea’s primarily in the food and beverage space with brands like SkinnyGirl Cocktails and Buffalo Wild Wings, while Denise cut her teeth with tech companies in Silicon Valley. They unpack the art and science of marketing, how to stand out and connect with the consumer, and how to build a brand from the ground up.

Egglife was born out of necessity when founder Peggy Johns was experiencing health issues. She wanted a way to eat carb and sugar-free. With decades in the egg industry, she had an idea—a gluten-free, dairy-free, egg-white wrap. Now with five flavors, it’s the only product of its kind on the market, is quickly gaining fans, and is available in 11,000 stores across the country. Learn more at www.egglifefoods.com

In this episode of Owning Your Legacy:

🦋 How marketing—and flavor—is a blend of art and science

🦋 The importance of authenticity and transparency in connecting with consumers

🦋 Building a company, brand, and team from the ground up

🦋 Determining the right hires—who do you want on your team?

🦋 The unique aspects women bring to business